Title	Consumer acceptance of genetically modified foods in South Korea: Factor and cluster analysis
Authors	Onyango B Govindasamy R Hallman WK Jang H Puduri VS
Year	2006
DOI/WEB/URL	http://purl.umn.edu/18179
Link to Full-text	http://ageconsearch.umn.edu/bitstream/18179/1/wp040015.pdf
Keywords	Agbiotech Agricultural biotechnology Asia Consumer analysis Crop biotech Developing countries Genetically modified Genetically modified crops GM crops Impacts on Consumers Seoul South Korea Heterogeneity Biotech foods Korea USA Biotechnology
Journal	Journal of Agribusiness
Volume	24
Issue	1
Start Page	61
End Page	78
Citation	Onyango, B., R. Govindasamy, W. Hallman, H.-M. Jang, and V. S. Puduri. 2006. Consumer acceptance of genetically modified foods in South Korea: Factor and cluster analysis. Journal of Agribusiness 24 (1): 61-78.
Abstract	The article explores the heterogeneity of consumer attitudes to biotech foods in South Korea using factor and cluster analysis. The questionnaire, which had been implemented earlier in the USA was modified for cultural differences and was administered through personal interviews with 570 respondents by Gallup South Korea in 2003. Six factors accounted for 61% of the variation in responses: 1) the importance of 'naturalness' in foods; 2) purchasing incentives, such as price, but including taste, health or environmental benefits; 3) convenience and 'comfort' in food; 4) perceived risks of various types; 5) the effort it takes to be well-informed and 6) the willingness to try new foods. The authors identify four consumer segments, including those who place a high premium on the naturalness of food, those who are unsure or require more information about biotechnology, and those who are willing to try new foods.

Consumer acceptance of genetically modified foods in South Korea: Factor and cluster analysis

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