Title	Awareness, acceptance of and willingness to buy genetically modified foods in urban China
Authors	Huang J Qiu H Bai J Pray CE
Year	2006
DOI/WEB/URL	http://dx.doi.org/10.1016/j.appet.2005.11.005
Keywords	Agbiotech Agricultural biotechnology Asia China Consumer analysis Consumer survey analysis Crop biotech Developing countries Eastern China Genetically modified Genetically modified crops GM GM crops Northern China Impacts on Consumers Willingness to pay USA Canada Korea Biotech foods
Journal	Appetite
Volume	46
Issue	2
Start Page	144
End Page	151
Citation	Huang, J., H. Qiu, J. Bai, and C. E. Pray. 2006. Awareness, acceptance of and willingness to buy genetically modified foods in urban China. Appetite 46 (2): 144-151.
Abstract	In this analysis of Chinese consumer perceptions, the authors sampled a subset of the nationwide Urban Household Income and Expenditure Survey respondents, conducting personal interviews with over 1000 households in 11 cities of Northern and Eastern China in 2002-2003. Using a survey instrument that had previously been applied in the USA, EU, Canada, and Korea, and careful interview approaches, they attained a high response rate. First, they asked whether the respondent was willing to buy a selection of possible biotech foods if prices were the same for biotech and non-biotech foods. If the answer was not, they were asked if they would be willing to buy the biotech food at a 10% discount. If the respondent also answered no to this question, he/she was asked at what price discount the biotech food would be acceptable. The authors found that despite awareness of genetically engineered foods, consumer knowledge was limited; however, Chinese consumers demonstrated a greater acceptance of and willingness to pay for genetically engineered foods than is evident in other countries. Still, 20% said they would never buy biotech food, whatever the price.

Awareness, acceptance of and willingness to buy genetically modified foods in urban China

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