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Title | The case of tomato in Ghana |
Subtitle | Marketing |
Author |
Robinson, Elizabeth J. Z. Kolavalli, Shashi L. |
ORCID | http://orcid.org/0000-0002-9625-0463 Kolavalli, Shashidhara |
Year | 2010 |
Abstract | In Ghana, the agricultural sector in general and the tomato sector in particular have not met their potential. In the tomato sector, production seasonality, the dominance of rainfed agriculture, high perishability of the fruits combined with no storage facilities, and poor market access, have resulted in low average yields but seasonal gluts with some farmers unable to sell their tomatoes which are consequently left to rot in their fields. The tomato value chain in Ghana is characterised by a “two level” system in which itinerant traders—the market queens —are the direct link between rural farm producers and urban consumption, rather than by a set of assembly markets which bulk the produce before being sold to urban wholesalers at relay markets. Assembly markets enable inspection, grading, and better price transmission, but the time taken to get the crop from farmgate to consumer is relatively long. The two-level trader system reduces delays of passing through assembly markets, allowing rapid movement of the produce from producer to consumer, important for highly perishable agricultural products such as tomato, but fragments price signals resulting in poor spatial price adjustments (Bell et al.1999; Orchard and Suglo 1999). In a two level system, farmers are distanced from market signals: most wait for the market queens to come to their fields and if these traders do not come, farmers leave the tomatoes to rot in the field in the absence of a local market. Traders allocate a certain number of crates, which determines how much farmers can sell on that particular day and there is little if any room for price-quantity or price-quality negotiations. Signals from consumers with respect to quality, price, and quantities demanded, are not transmitted back along the value chain to the farmers. Though packers may remove the poorest quality fruits, tomatoes of different qualities and even different varieties are not graded but rather simply piled them into over-sized crates. |
Series Name | GSSP Working Paper |
Series Number | 20 |
Previous Series Name | Ghana Strategy Support Program (GSSP) Background Paper |
Publisher | International Food Policy Research Institute (IFPRI) |
Place of publication | Washington, D.C. |
Language | English |
Record Type | Working paper |
Peer Reviewed - PR or Non-PR | Non-PR |
Subject - country location |
GHANA WEST AFRICA AFRICA SOUTH OF SAHARA AFRICA |
Subject - keywords |
agricultural sector rainfed agriculture Agriculture Marketing tomato value chain |
IFPRI Descriptors |
IFPRI1 GRP32 GSSP |
IFPRI Division | DSGD |
Access Rights | Open Access |
Display Notes | IFPRI's Ghana Strategy Support Program (GSSP) Background Papers contain preliminary material and research results from IFPRI and/or its partners in Ghana. The papers have not been subject to a formal peer review. They are circulated in order to stimulate discussion and critical comment. The opinions are those of the authors and do not necessarily reflect those of their home institutions or supporting organizations. |
Physical description | 17 pages |
IFPRI Web link | http://www.ifpri.org/publication/case-tomato-ghana-productivity |
Requests | mailto:ifpri-library@cgiar.org |
CONTENTdm file name | 3209.cpd |
Date cataloged | 2017-08-08 |
Date modified | 2017-08-08 |
OCLC number | 778453229 |
CONTENTdm number | 3208 |
Description
Title | gsspwp20 5 |
Access Rights | Open Access |
CONTENTdm file name | 3192.pdfpage |
Date cataloged | 2017-08-08 |
Date modified | 2017-08-08 |
CONTENTdm number | 3191 |
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